We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy.
This year, the number of consumers viewing videos online is predicted to reach 169.3 million in the US alone. With numbers that significant, what marketer would argue against the tremendous opportunity video can offer to enhance online presence search rankings?
What are the Benefits of Video Marketing?
- Raise your company / brand profile
- Increase your online visibility and web presence
- Glean traffic from the social side of the web
- Control more of the search engine results with a presence on the top social and video sites
Google, Yahoo, and Bing have all confirmed that blended search the mechanism that compiles videos, images, news stories, maps, and other types of search results alongside their traditional search results, is one mechanism that 'dresses up' and 'fills out' their results pages.
YouTube should be your first stop, but make sure to include other video and social sites such as Facebook, Vimeo, Metcafé, DailyMotion, Google+, LinkedIn, and other similar sites to heighten the exposure and linking potential for your video. Make sure to properly title and tag the videos, as well as enable features that make your video easy to share before posting to all of your outlets.
When strategics how to improve your search rankings, always think customer first, search engine second. If you are offering true value to your customers (whether in the form of videos, images, or just good content), you are more likely to be rewarded with favorable search engine rankings and enhanced revenue-earning opportunities. It really is a win-win situation.
Video seo services and optimizing the video content of websites greatly helps increase website exposure in the Google search results.
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